Ask your Board members and loyal supporters to make a special effort to like and share your content and to encourage their Facebook friends to like your page. While waiting for approval, go ahead and work on building up your Facebook audience. If you use a slightly different name on your bank account, Facebook will kick your application out. It can take a few weeks to get approved and heads up – the name of your nonprofit on all documents you submit must match. If you are eligible and willing to provide the required information, start your application here. If your organization is based outside the United States, check to see if you are eligible for Facebook’s fundraising tools. Those donations will come via a third party, most likely Network for Good. But you can still ask your supporters to set up fundraisers on their pages. If your board does not want to provide this information to Facebook, this fundraising strategy is not right for your organization. Some organizations are not comfortable providing such detailed information to a company that has come under fire for privacy concerns. You must provide a copy of your 501c3 letter, a letter from your organization’s bank along with account information, and you must provide your Executive Director’s full name, address, and date of birth. If your organization has a fiscal sponsor, you are not eligible for Facebook Payments, which is necessary to receive your donations as a direct deposit. For an organization based in the United States to qualify for Facebook’s fundraising tools, you must be a 501(c)3. This strategy is similar to any crowdfunding strategy, but instead of using a separate platform like GoFundMe, you use Facebook.Īs a first step, you need to sign your organization up for Facebook fundraising tools. However, if you do it right, it can turn into a significant slice of pie for your organization!įirst, let’s look at the Facebook fundraiser, one where you set up the campaign yourself. Put a donate button on your organization’s Facebook page as a permanent feature.įacebook fundraising tools provide opportunities for bringing in donations from people who are interested enough in your work to follow you on Facebook, but not yet donating through your website.įor most organizations, this represents a significant number of prospects, especially organizations that invest time creating and sharing compelling Facebook content, building a large following.įacebook fundraising isn’t a replacement strategy – it’s simply another piece of your fundraising pie.Encourage supporters to set up “birthday” fundraisers on their pages, with your organization receiving the proceeds.Set up a Facebook fundraiser yourself, either a full-on campaign or a mini-fundraiser like a $5 Friday.There are several ways to leverage Facebook that we’ve used and I want to be sure you’re using them, too. So, if Facebook fundraising is a big game, how do you win? If you choose not to pursue fundraising on Facebook, you are probably leaving money on the table. Also frustrating.ĭespite the downsides, Facebook can be a powerful fundraising tool. You have zero control over Facebook and its ever-changing policies. It’s always changing, and it’s not like anyone is asking you for your feedback before making changes. This means you can’t thank the donor properly, you can’t follow up with them to share updates, and you can’t build the all-important donor relationship.įor longterm fundraising success, you need to capture donors’ contact information so you can nurture them into becoming loyal, repeat donors.Īlso, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities.Īnd then there is the nature of Facebook. Your organization gets the full donation.įor starters, you don’t get contact information for all your donors, only those who choose to share. To sweeten the incentive, Facebook charges no fees. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors.Īnd they’re scrolling through Facebook every day anyway.įacebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation.
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